animal care : "There are so many brands, all shapes and sizes of pet food to choose from - it can get so confusing! You are about to learn seven secrets to choosing the absolute best food for your pet.
Secret #1... All pet foods use descriptive words like choice and premium, though few of them actually use premium or choice ingredients. The 'secret' is per the rules of the pet food industry, no pet food can make any references on their label or advertising as to quality or grade of ingredients. The word 'premium' when it's related to pet food DOES NOT mean that the ingredients in the food are premium. With pet foods, premium does not (can not) describe the food nor does it (can it) describe the quality of the food. It is a marketing term and that is all. Per the industries own rules regulations, 'There are no references to ingredient quality or grade' (regulation PF5 d 3). So, words like premium, or choice, or quality are just marketing or sales terms, don't use them to influence your buying decisions.
Secret #2... If I can compare 'people' food to pet food for just a second, we all know there are different qualities of people food. There is White Castle (I love 'em!) and there is Outback Steak House (another favorite). Both restaurants serve meat and potatoes. At White Castle for under $3.00 you get a couple of hamburgers and fries. While at Outback you can get a steak and baked potato for around $16.00. Both serve beef and potato - yet you already realize that there are huge nutritional differences between a fast food hamburger and a steak...right? "
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